Diageo Вrand Manager Reserve Portfolio (TOP Premium brands) in Moscow, Russia

External Job TitleВrand Manager Reserve Portfolio (TOP Premium brands)

AutoReqId 56166BR

Function Marketing

Type of Job Employee

Country Russia

Town/City Moscow

External Job Description Purpose of the role:

Lead the delivery of Brand marketing plan and performance and be the key internal interface for Reserve Brand portfolio agreed activities / initiatives to:

  • Drive Brand growth and lead towards the yearly ambition;

  • Identify issues and opportunities around current Brand portfolio performance and codify the correct growth drivers and manage the performance delivery;

  • Manage the day-to-day point of contact across agreed activation / areas for Brand internally and externally (agencies, trade);

  • Support the Marketing Manager in annual GAME (yearly business planning) Planning process;

  • Deliver excellent execution on assigned projects and manage flawlessly the day-to-day business agenda via building strong and effective relationship with key cross-functional team members;

  • Initiate and drive through organization portfolio innovation agenda from idea to execution;

  • Ensure full compliance of all marketing activities with respect to legislation, and act in line with Diageo Policies and Code of Business Conduct in all day-to-day matters.

Key responsibilities:

  • At least 4 years marketing experience in FMCG company;

  • 1 or more year at the BM position;

  • Experience of working with agencies;

  • Proven excellence in execution;

  • Managing multiple priorities;

  • Financial literacy;

  • Commercial awareness – experience in Sales or Customer Marketing will be additional advantage;

  • Reserve (premium) consumer and trends (on-trade outlets, trendsetters, events, etc) understanding would be an advantage;

  • Russian and English – excellent level required.