Nike Digital Brand Executive in Moscow, Russia
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.
About the Brand Digital Team
The Brand Digital team is a core function of Nike Russia’s marketing team, focusing on serving and engaging with our customers over diverse digital platforms.
About the role
As Nike evolves together with our consumers, digital is an indispensable and central component for our marketing efforts. This role will focus on our Running category and will play a significant role within the Nike Russia marketing organization.
The Brand Digital Executive, Running will be expected to strategize and own the digital category experiences from end-to-end. He/she will be responsible for editorial calendar planning and channel planning while collaborating with other team members to create content & experiences that are inspirational, enriching, insightful and entertaining.
He/she will exemplify strong leadership by setting a clear vision, bringing innovative thinking to the team and managing on the ground execution.
Lead the digital experience for the Running category: drive sport participation, grow membership, integrate commerce and deliver a solid core content offering.
Develop and execute local digital vision on seasonal campaigns along with on-going activities around commerce, Nike+ Run Club live sessions and Nike+ Run Club application.
Execute the vision for Running category site development and how it connects with overall brand strategy, putting product and consumers first.
Define agency engagement and relationships with Digital Influencers.
Link site metrics to overall brand metrics for evaluation of strategy versus execution.
Land and implement content strategy that is inspirational, enriching, insightful and entertaining for the consumer.
Budget planning and management.
Bachelor or Master Degree.
Minimum 3 years' experience in digital marketing, brand marketing or a related field.
Knowledge of digital commerce or content production a plus.
Passion about Running is a major bonus.
Fluency in Russian & English.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID: 00325189
Job Category: Marketing, Marketing & Communications, Other