Lenovo Sr. Marketing Specialist in Moscow, Russia

MAIN RESPONSIBILITIES:

  • Quarterly marketing planning for 2tier accounts, LFRs and distributors partners for Con/Comm PC+Tab products MDFs& Alliance funds (Microsoft, Intel, etc.)

  • Build Lenovo Brand awareness in the SMB Market

  • Support SMB communication and PR programs, in the traditional and digital space

  • Develop Digital and Social media activities aimed to reinforce our Think Brand

  • Communicate, collect, consolidate and carry out co-marketing activities with retailers and distributors

  • Adopt corporate and brand creatives for co-marketing needs, observe corporate guidelines in co-marketing activities

  • Plan & execute co-marketing budget with distributors and retailers on quarterly basis

  • Weekly interlock with sales and product team to update marketing activities, weekly updates on marketing activities

  • Manage Alliance funding (Intel, Microsoft, etc.) allocated for co-marketing activities with distributors and Tier2

  • Work with agency and Lenovo WW team

  • Participate in partners’ conferences & events

  • Cooperate with sales team and display manager for store-front activities/promotions/decorations REQUIRED SKILLS AND EXPERIENCE:

  • 3+ year Experience in IT/Telco companies, good relations with key retail customer

  • Work experience in companies with procurement and complex procedures & systems approvals

  • Knowledge and understanding of the media market, experience in purchase of all kinds of advertising: outdoor advertising, radio, internet, press, etc.

  • Experience in the creation and localization of creatives

  • Experience in the development and production of souvenirs, distribution and control

  • Understanding of SMB market

  • Good written and spoken English;

  • Marketing qualification and experience in a marketing role at least 3 years;

  • Excellent communication skills;

  • Attention to details;

  • Confident, bright and creative;

  • Structured approach

  • Strategic thinker.

Job ID #: 52683

Position Title: Sr. Marketing Specialist

Location: RUS-Moscow

Functional Area: Marketing

Facility: Corporate Office

Relocation Provided: No

Education Required: Masters Degree

Experience Required: 5 - 7 Years

Travel Percent: 0