SAP Customer Experience & Sponsorship Lead Job in Moscow, Russia

Requisition ID: 179101

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.

Key Areas of Responsibility and Tasks

Expectation overview for Event Marketing: Generate demand for and accelerate pipeline with sales/channel/ecosystem through the tactical execution and end to end orchestration of high quality physical and virtual events that are consistent with the SAP Brand and the emerging SAP Experience. Enhance awareness, engagement and advocacy with customers, prospects, and partners by producing high quality events aligned to sales and marketing strategy. Also manage agencies and enable sales / partner participation for effective event execution.

Strategy Execution – Have an understanding of how to translate business objectives and communications strategy into effective event tactics including media coverage, invitations, collateral, presentations, signage and premiums. Look to ensure brand, quality, consistency, and compliance and proactively support these elements through all related activities. Assure content re-use by effectively leveraging in person events to the virtual platform as well as utilizing social media outlets to increase customer participation.

Lead Management – Collaborate in a highly effective manner with key sales, business and partner stakeholders. Leverage seniority to proactively propose and push for relevant actions in order to improve lead quality, secure higher acceptance rate, and optimize related campaign processes for future execution.

Data Management – Focus on consistent quality execution and speed to market when documenting campaign execution and lead management activities in the system of record, including CRM. Skillfully leverage respective systems to analyze performance.

Market Research/Analysis – Develop knowledge and understanding of the target audience, SAP’s solutions and go-to-market approach, easily identify, qualify and prioritize events that SAP should be involved in, including but not limited to conference, tradeshows, meet ups, workshops and webcasts. Proactively leverage market research and analysis to search for new event opportunities to expand SAP market share or reach new audiences. Work with PR, internal subject matter experts, and event organizers to coordinate speaking and sponsorship opportunities.

Asset Management – Oversee the development and dissemination of event content for reuse in other marketing execution tactics. May also recommend the end-to-end asset or campaign production for innovative or strategic priority campaigns based on event execution.

Agency and Budget Management – Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities. Recommend sponsorship packages for partners, or appropriate SAP use of sponsorships. Manage sponsorship negotiations as necessary.

Field Enablement – Consistently align with marketing and/or business stakeholders. Understand the role of stakeholder management to roll out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and events to optimize impact in the market. This may include but is not limited to adaptation of event rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc.

Customer Service and Relationship Management – Maintain a high level of customer focus, thereby proactively participating in customer engagements when possible. Leverage insights to derive and optimize future strategies, optimize resources and investments, and identify respective development for teams.

Channel & Ecosystem – Understand the importance of different routes-to-market, and integrate ecosystem and channels (GPO) into marketing execution strategy, including other revenue targets.

Board Area / LoB specific Responsibilities, Competencies & Skills

This cross-families Experience Marketing Role will lead 2 core expertise as Marketing Communication and Integrated Marketing management and should take a lead of 2 Strategic Deliveries as Events as major Experience Touchpoints and Global, Regional and Local Sponsorship.

Strategy Marketing Communication scope leads responsibility for translating the business strategy into marketing strategies, helping the company deliver a relevant experience at every touch point that feels distinctively SAP.

Core tasks – setup and full lead of Core Events as major Experience Touchpoints across CIS Market Unit

  • Interpret market research and analytics into user expectations

  • Translate user expectations into actionable marketing strategies and frameworks in the areas of user experience, brand strategy, communication strategy, content strategy, media strategy

  • Create creative frameworks that drive awareness, shift perceptions of the SAP brand, drive consideration and generate demand

  • Manage overall relationship with SAP Marketing global agencies-of-record

Integrated Marketing management - responsible for the planning, development, project and budget management, and successful implementation of integrated marketing programs for audiences via Global, Regional and Local Sponsorship programs.

Core tasks include:

  • Drives awareness, demand generation, pipeline build and acceleration for audiences.

  • Collaborates and manages various external and internal stakeholders, within and beyond marketing, including central, regional and local teams to capitalize on the marketing mix.

  • Coordinates branding, communications, online, digital media (paid, owned and earned), partners, customer references and events to create audience specific programs.

Experience & Language Requirements

  • Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution

  • Working in a multi-national company

  • Strong portfolio of Integrated Sponsorship & Customer Experience Programs (CX)

  • Business events full setup as essential

  • Experience in B2B marketing (optional)

  • Experience in high tech marketing (preferable)

  • Project leadership (medium to large-scaled projects) as fundamental

  • Guiding and mentoring peers and/or junior level colleagues

  • English and Russian fluency / communications / presentations skills as essential


Bachelor's degree or equivalent required

Professional Training & Certification

CX Industry` related

Career Paths

Potential Next Vertical Career Step:

  • Event Marketing Expert

  • Event Marketing Manager

  • Regional roles

Potential Next Cross-Functional Career Steps:

  • Marketing Operations Senior Specialist

  • Partner Marketing Senior Specialist

  • Field Marketing Senior Specialist Mobility

Up to 10% (CIS, EMEA&MEE mainly)



To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

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