SAP Field Marketing CIS (RU/KZ location) Job in Moscow, Russia
Requisition ID: 179098
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
Key Areas of Responsibility and Tasks
CIS region, 5 countries – major faster developing markets (list to be defined)
CIS, 5 countries Integrated Marketing Strategy development and execution
CIS specific Digital / SMM Strategy and Implementation
CIS, 5 countries Demand Generation Integrated Plan
CIS, 5 countries specific PR / GR collaboration and Integrated Plan execution
CIS, 5 countries Partners integrated plan development and execution
Expectation overview for Marketing Execution: Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more. Enable sales by providing highest impact of all push and pull marketing channels. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.
Strategy Execution – Have a thorough understanding of how to translate business strategy and objectives into effective marketing execution tactics. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation activities. Ensure a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.
Lead Management – Understand the goals, objectives and processes involved in successful lead management. Collaborate with key sales and business stakeholders to increase impact of marketing. Proactively propose and push for relevant actions in order to improve lead quality, secure higher acceptance rates, and optimize related campaign processes for improved future execution.
Data and Performance Management – Focus on excellent execution and speed to market when documenting campaign execution and lead management activities in the systems of record, including CRM, reports, dashboards and scorecards. Skillfully leverage respective systems to analyze performance.
Market Research/Analysis – Build and continue to evolve your knowledge and understanding of the target audience and SAP’s solutions and go-to-market approach, in order to identify relevant data segmentation, adapt messages, and optimize the campaign tactics. In addition, proactively identify opportunities for future engagement and recognize additional needs for research and analysis, collaborating closely with respective marketing and business stakeholders.
Asset Development and Management – Skillfully oversee the planning, development and use of assets such as videos, blogs, infographics, websites, white papers, and more. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns.
Agency Management – Identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.
Field Enablement – Consistently align with marketing and/or business stakeholders. Understand the role of stakeholder management in the development of effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. Constantly monitor use in order to optimize support and enablement, including but not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, and more.
Customer Service and Relationship Management – In line with the marketing vision, maintain a high level of customer focus and knowledge of industry and market trends in order to create a valuable customer experience. Proactively look for opportunities to service customer inquiries, resolve problems, etc. by understanding internal and external customers. Share knowledge to empower peers.
Channel & Ecosystem – Understand the importance of different routes-to-market in consideration of the integration of channels and ecosystem (GCGB) for all relevant marketing activities. Proactively focus on the expanded reach of campaigns as well as respective budget optimization through other revenues.
Experience & Language Requirements
Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution
Working in a multi-national company
Experience in/with sales
Experience in B2B marketing (preferable)
Experience in the IT industry (preferable)
SAP eco-system familiarity (preferable)
Project leadership (medium to large-scaled projects) as essential
Guiding and mentoring peers and/or junior level colleagues
English / communication / presentation skills as essential
Digital / SMM as essential
Lead Gen (preferable)
Bachelor's degree or equivalent required
Professional Training & Certification
Digital / Lead Gen as plus
Up to 10%
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: Careers@sap.com ). Requests for reasonable accommodation will be considered on a case-by-case basis.
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