Abbott Junior Brand Manager Similac - Abbott Nutrition in Moscow, Russia
Lead new product development/improving of current products by solid cooperation with trade, trade marketing, logistic, regulatory and other involved functions
Collaborate with the brand marketing team to develop and execute on-going marketing plans and strategic marketing calendar.
Oversee the execution of system-wide media and promotional campaigns.
Monitor marketing and industry trends to determine opportunities for future growth.
Participate in the development and execution of critical consumer research initiatives to determine opportunities for growth through understanding of current and potential customer target groups.
Lead the day-to-day management of key outside media resources to endure execution of key strategic initiatives, including the tracking and reporting of results. (Social media content planning, etc.)
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Participating in realization of special training program for doctors over all country;
Responsible for promo-materials;
Planning/realization media and advertising campaigns according the key events;
Organization/management of participation in world congresses;
Support relationships with KOLs;
High Education (Marketing preferable)
0, 5 years of experience in marketing
Good PC skills (MS Office)
Systemized way of thinking
Strong analytical skills
Good communication and presentation skills
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org