Syngenta TER Product Manager, Krasnodar in Russia

ROLE PURPOSE * Manages the product life-cycle in the Territory, with focus on new product introductions * Reporting to VEG SE BU Head of Marketing, with strong connection / dotted line to Regional Portfolio Managers * Strong market knowledge & technical skills and capabilities significant in-field presence (40-50% of time) * Leads the Territory Crop Unit and manages the interface between trialing, marketing and sales, facilitating a seamless hand-over of products from PLC4 to PLC7 *ACCOUNTABILITIES * NPIs, PLCM and demand planning: * Contribute local requirements to regional portfolio platforms (portfolio & pipeline requirements, TPPs, quality specs...) * Drive assessment of NPI candidates with Territory Crop Unit team & facilitate ongoing in-field team engagement with trials * Provide phase-in & phase-out recommendations to Regional HPC & local PMD inputs manage the local SKU range * Agree Territory pricing objectives and Pmin with Regional Portfolio Manager and coordinate with CUs * Positions the new products (segmentation, technical / commercial positioning) and coordinates the NPIs across the TER * Identifies in-& out-licensing opportunities and reports them to the Regional Portfolio Manager & TER Marketing Manager * Owns the TER 3-year forecast & flags major changes / deviations as part of S&OP; drive pro-rate allocation within TER * Campaign design & execution: * Define / agree the annual Territory marketing plan and campaigns for assigned crops * Oversee & support implementation by CUs, in strong collaboration with marketing operations and sales * Support CU sales force and demand creators by providing market trends, product positioning and technical knowledge * Planning: * Propose 5-year plan through MAPS; provide input to annual budgeting process to Territory Business Head * Drive definition of annual R&D and demo trial plans

KNOWLEDGE, EXPERIENCE & CAPABILITIES Critical experience and knowledge * 5 years of Vegetables Seeds or other seeds business (sales and/or marketing) experience * Solid knowledge of the Vegetables Seeds market and customer needs * Track record of successful people/processes management * Strong business acumen * Knowledge of cropping practices * Advanced English language proficiency Critical leadership capabilities * Focus on customers * Develop and motivate people, organization and self * Collaborate across boundaries: build respect and consensus at all levels * Clear and effective decision-making, with an emphasis on a data-driven approach * Communicate with impact and especially ability to interface with senior leadership * Lead change and hold ambiguity * Build a culture of innovation * Set ambitious strategic goals Critical technical and professional capabilities * Deep and broad crop and product knowledge * Understand customer needs * Understand the agricultural industry, market dynamics and competitive environment * Very good communication and presentation skills * Analytical and strategic thinking * Develop/deliver innovative, customer-driven offers * Develop/implement sound value and transactional pricing based on customer perceived value * Create strong, distinctive marketing plan * Good understanding of the VEG BU GTM2 principles

Job: *Marketing

Title: TER Product Manager, Krasnodar

Location: RUS

Requisition ID: 1800947